Korean brand I'm From takes its business seriously and it manifests this in its ingredient transparency, use of materials and absence of additives in its products.
Honey, the core ingredient of the brand's range is harvested from the Hamyang Wolpyeong village in Mount Jiri of South Korea.
According to I'm From, at 1,000m above sea level, the village is an ideal ecosystem for bee colonies where they remain undisturbed and exposed to different floras all year round.
Keeping in line with the brand's promise, the honey used is sustainably sourced, and is only harvested once a year.
The honey is then minimally processed, preserving its efficacies in a jar. It is also made into a special complex called the Honey Glow Queen, which infuses rich moisture to distressed skin.
I'm From's popular product is Honey Mask, formulated with 38.7 per cent natural honey. The rich, velvety yet non-sticky texture melts into the skin, giving it intense hydration and deep nourishment for a soft, hydrated and plump-looking skin.
Leave the mask on for an hour to banish unwanted whiteheads and sebum.
Other products include its Honey Serum and Glow Cream. The range is available at Watsons, and online at Zalora, Lazada and Shopee.
