Known for its comfortable footwear, Skechers launched its D'Lites 4.0 featuring Korean start Park Seo Jun, who made his official appearance as the brand's regional brand ambassador.
Park will promote Skechers in countrie like Malaysia, Singapore, Hong Kong, Macau, Thailand and Vietnam.
The D'Lites range is the brand's signature and best-selling series of lifestyle shoes since its debut in the 2000s.
Popularised by a diverse roster of past Skechers' brand ambassadors including Cuban American singer, Camila Cabello, Korean boyband, Exo and rapper Zico, it is also the brand's first series of shoes with chunky soles.
In the campaign, Park is dressed stylishly and comfortably while immersed in a black and white anamorphic background. The attention-grabbing print ad and fast-paced, energetic video aims to inspire fans to embrace life's fluidity and venture into new possibilities.
Featuring chunky silhouette with three different colourways each for men and women, the sporty D'Lites 4.0 sneaker is a highly versatile and durable pair of kicks that can be effortlessly paired with countless outfits for different occasions.
the shoe incorporates the brand's proprietary Air-Cooled Memory cushioned insoles that allow for prolonged walking or standing on the feet with ease and freedom.
Priced at RM399 each, it is available now at selected Skechers concept stores, on www.skechers.com.my, Skechers Official Shopee and Lazada platforms.
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