Sports brand Puma teams up with pop superstar Dua Lipa for a first product collaboration – a limited-release capsule, Flutur.

The 90's-inspired, four-piece capsule of both apparel and footwear is a tease of what's to come later in the year, when a full collection is schedule for a release.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua's name and the Puma formstrip which transform into an iridescent butterfly.

"For me butterflies are more than just beautiful creatures, they represent transformation, hope, and metamorphosis. Over this past year, the butterfly has become especially symbolic and meaningful to me," she says.

"Flutur is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning,"

Dua Lipa called the collection Flutur as a tribute to her heritage.
Dua Lipa called the collection Flutur as a tribute to her heritage.

The iridescent logo is the centrepiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie.

The highlight of the Puma x Dua Lipa Flutur capsule is the Mayze, one of her favourite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole and zig-zag stitching on the formstrip, Dua Lipa's signature logo on both the tongue and the insole, in addition to two lace options.

Puma Sportstyle Business Unit general manager Maria Jose Valdes says it was important for Dua to release staple pieces that would complement any wardrobe.

"We've been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon."

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