For every woman who hustles to realise her dream, pursues her passion with grit and breaks free from societal limitation, Puma celebrates her with its latest campaign, titled 'We Are #MayuGirls Campaign'.
The campaign showcases everyday women from all walks of life who embody the Mayu Girl attitude which is all about being confident, inspiring others and being passionate in what you do.
But it's not just about highlighting their crowning achievements, the journey to find success brings a thousand stories and these are the stories that serve as an inspiration through this campaign.
Puma Malaysia features its own list of Mayu Girls in the campaign which include a style icon, dentist, fashion designer, signer, Muay Thai fighter, skateboarder, and more.
Among the familiar names are Eyka Farhana, Kittie Yiyi, Fify Azmi, Nor Diana, Yulina Tan Jade.
Muay Thai fighter Nur Amisha Azrilrizal said the Mayu Girl spirit is the embodiment of staying on the course of her passion and reaching for it with all that she has.
"Since young, Muay Thai has been my pillar of strength and a torch to guide me through my darker days when bullying from peers was something I faced," she said.
Meanwhile dentist Dr Kayla Teh said it's not about pursuing the most illustrious career, but more about the attitude towards completing the everyday task.
"As a content creator who's also a full-time dentist, I often get asked how I do it all. Truth is, it isn't easy. But I am a firm believer in hard work and a positive attitude. To me, challenges are not hardships, but opportunities for growth," she said.
To make the campaign more special, Puma also introduced a new colourway for the re-imagined Suede Mayu shoe, earlier modelled by pop star Dua Lipa.
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