According to Apple, the M3 family of chips features a next-generation GPU that represents the biggest leap forward in graphics architecture ever for Apple silicon.
According to Apple, the M3 family of chips features a next-generation GPU that represents the biggest leap forward in graphics architecture ever for Apple silicon.
MacBook Pro with M3 enables users to compile and test millions of lines of code in Xcode with even greater speed.
MacBook Pro with M3 enables users to compile and test millions of lines of code in Xcode with even greater speed.
The new MacBook Pro lineup delivers up to 22 hours of battery life.
The new MacBook Pro lineup delivers up to 22 hours of battery life.

#TECH: Advanced 3-nanometer chips for new MacBooks

BOTs Team

APPLE has unveiled three new chips today - the M3, M3 Pro, and M3 Max, which are the industry's first 3-nanometer chips, built using the industry-leading 3-nanometre process technology, allowing more transistors to be packed into a smaller space and improving speed and efficiency.

The debut of these three chips shows how far Apple silicon for the Mac has come since the debut of the M1 family of chips.

According to Apple, the M3 family of chips features a next-generation GPU that represents the biggest leap forward in graphics architecture ever for Apple silicon.

The GPU is said to be faster and more efficient, and introduces a new technology called Dynamic Caching, while bringing new rendering features like hardware-accelerated ray tracing and mesh shading to Mac for the first time.

Besides that, rendering speeds are now up to 2.5x faster than on the M1 family of chips.

The CPU performance cores and efficiency cores are 30 per cent and 50 per cent faster than those in M1, respectively, and the Neural Engine is 60 per cent faster than the Neural Engine in the M1 family of chips.

And, a new media engine now includes support for AV1 decode, providing more efficient and high-quality video experiences from streaming services. The M3 family of chips continues the tremendous pace of innovation in Apple silicon, and brings massive enhancements and new features to the new MacBook Pro and iMac.

"Apple silicon has completely redefined the Mac experience. Every aspect of its architecture is designed for performance and power efficiency," said Apple's senior vice president of Hardware Technologies, Johny Srouji, at the online event today.

"With 3-nanometre technology, a next-generation GPU architecture, a higher-performance CPU, faster Neural Engine, and support for even more unified memory, M3, M3 Pro, and M3 Max are the most advanced chips ever built for a personal computer," he said.

MacBooks get more powerful

With the unveiling of the M3 chips, Apple also unveiled two new MacBook Pro (14- and 16-inches) The company said the M3 family brings even more performance and better new capabilities to MacBook Pro, especially for pro apps and games.

The 14- and 16‑inch MacBook Pro with M3 Max delivers performance and capabilities that push the limits of computing. With a monster GPU and a powerful CPU, along with support for up to 128GB of unified memory, MacBook Pro with M3 Max enables extreme workflows and multitasking across pro apps for users like machine learning programmers, 3D artists, and video editors.

M3 Pro and M3 Max models also now come in space black, a gorgeous dark aluminium finish.

All MacBook Pro models feature a brilliant Liquid Retina XDR display with 20 per cent brighter SDR content, a built-in 1080p camera, an immersive six-speaker sound system, and a wide array of connectivity options, and up to 22 hours of battery life.

The 14‑inch MacBook Pro with M3 is up to 60 per cent faster than the 13‑inch MacBook Pro with M1, and with its advanced thermal system, it unleashes the full potential of M3 for sustained performance.

It is said that render performance in Final Cut Pro is up to 7.4x faster than the 13-inch MacBook Pro with Core i7, and up to 60 percent faster than the 13‑inch MacBook Pro with M1.

Code compilation in Xcode is up to 3.7x faster than the 13-inch MacBook Pro with Core i7, and up to 40 per cent faster than the 13‑inch MacBook Pro with M1.

Spreadsheet performance in Microsoft Excel is up to 3.5x faster than the 13‑inch MacBook Pro with Core i7, and up to 40 per cent faster than the 13‑inch MacBook Pro with M1.

More "Pro" power

For users with more demanding workflows like coders, creatives, and researchers, MacBook Pro with M3 Pro provides even greater performance, supports more unified memory, and is now up to 40 per cent faster than the 16‑inch model with M1 Pro.

For example, filter and function performance in Adobe Photoshop is up to 3x faster than the fastest Intel-based MacBook Pro,and up to 40 per cent faster than the 16‑inch MacBook Pro with M1 Pro.

Basecalling for DNA sequencing in Oxford Nanopore MinKNOW is up to 20x faster than the fastest Intel-based MacBook Pro,5 and up to 36 percent faster than the 16‑inch MacBook Pro with M1 Pro.

Text-based editing in Adobe Premiere Pro is up to 1.7x faster than the 16-inch Intel-based MacBook Pro, and up to 30 per cent faster than the 16‑inch MacBook Pro with M1 Pro.

Meanwhile, MacBook Pro with M3 Max provides performance and capabilities for those with extreme workflows like machine learning programmers, 3D artists, and video editors.

It is up to 2.5x faster than the 16-inch MacBook Pro with M1 Max, and up to 11x faster than the fastest Intel-based MacBook Pro model.

It also supports up to 128GB of unified memory, enabling creators to easily work on large and complex projects spanning multiple pro apps and plugins, or compose huge film scores where entire orchestral libraries are instantly available from memory.

MacOS Sonoma also takes full advantage of the capabilities of Apple silicon, offering powerful new features for pros. The new high performance mode in Screen Sharing enables extremely responsive remote access to another Mac so pros can securely work on their highest-quality content from anywhere. Game Mode prioritises graphics tasks to deliver consistently high frame rates and drastically reduce latency with wireless accessories for even more immersive gameplay with titles like Baldur's Gate 3, Lies of P, and DEATH STRANDING DIRECTOR'S CUT.

Better for the Environment

The 14-inch MacBook Pro with M3 starts at RM7,499; while the 14‑inch MacBook Pro with M3 Pro starts at RM9,999; and the 16‑inch MacBook Pro starts at RM11,999.

Experience the newly launched MacBook only with Lazada promo code.