ADOBE has released a new beta version of Adobe Express, the all-in-one content creation app that makes it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos, and more.
Express is revolutionising the way everyone can create, collaborate, and share standout content at the speed of their imaginations.
It also features Adobe's family of creative generative AI models, the Adobe Firefly, embedded directly into content workflows.
"This enables creators at all skill levels to generate images and text effects with simple text prompts to enhance social media posts, posters, flyers, and more," said Ian Wong, head of Adobe Express Product.
The integration of Firefly, a differentiated generative AI offering that is trained on a unique dataset, with Express will allow enterprises to produce limitless variations of on-brand creative collateral, scaling content creation beyond creative teams.
According to Wang, Firefly content is trained on a unique dataset and tagged with Content Credentials, bringing critical trust and transparency to digital content wherever it travels.
"Firefly in Express also makes creating standout content even easier, bringing more AI-power to the largest collection of beautiful, high-quality design and video templates, photos, music, and assets for inspiration to get started," he added.
The latest version of Express also brings the power and precision of Adobe's popular photo, design, video, document, and generative AI tools into a new all-in-one editor - making tasks like creating standout social video content, touching up images, editing PDFs, and laying out amazing designs, fast and easy.
With PDF support integrated into the all-in-one editor, it's now even easier to import, edit and enhance PDFs to create visually stunning documents.
Seamless integration with Adobe Creative Cloud and Adobe Experience Manager makes it simple to stay synced across applications, collaborate in real-time, and deliver on-brand content at scale, whether you're an individual, small business or large enterprise.
PERFECT COMPLEMENT
The Adobe Express is also the perfect web complement to Creative Cloud, Experience Cloud and Acrobat applications.
Now Creative Cloud members can seamlessly import, edit, and stay synced across applications, collaborate in real-time, and action quick tasks for social media creations or concept approval, all while empowering teams to stay on brand.
For enterprises, seamless integration with Creative Cloud applications and Experience Manager democratises creativity beyond design teams, and means organisations are enabled to create, collaborate and deliver content velocity at scale.
Small and medium business owners can also easily plan, schedule, preview and publish standout content, all from one place.
Meanwhile, students can now work more collaboratively in real time to create shared projects, school posters, webpages, animated videos and more, while educators can get started quickly to create standout infographics, book reports and more, by easily adding unique visual elements, animation, and effects.
PARTNERSHIP WITH GOOGLE BARD
Adobe is partnering with Google to bring Firefly and Express to Bard, Google's experimental conversational AI service.
In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities.
With the new Bard by Google integration, users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly generated images directly in Bard, and then modify them using Express to create standout social posts, posters, flyers and more with inspiration from the largest collection of beautiful, high-quality templates and assets.
ADDITIONAL INNOVATIONS
● New all-in-one editor gives users the ability to make high-impact design elements, engaging video and images, stunning PDFs, animation, and standout content ready for Instagram, TikTok and all their favourite channels and platforms.
● Firefly integrated into Express makes it possible to generate custom images and text effects from just a description, using Text to Image and Text Effects features.
● New video, multiple page templates, and design elements bring even more inspiration to the largest collection of beautiful, high-quality content, now with nearly 200 million assets including video and design templates, royalty-free Adobe Stock images, video and audio assets, almost 22,000 fonts, plus more icons, backgrounds, and shapes.
● PDF support in the new all-in-one editor makes it even easier to import, edit and enhance documents to create visually stunning PDFs.
● More AI-power helps creators to take the guesswork out of design, and quickly find the perfect addition to content or get personalized template recommendations that fit unique styles, to create social media posts, videos, posters, flyers and more.
● Quick actions like remove background in images and videos, animate a character using just audio, convert to GIF, and edit PDFs, makes it even easier to create standout content quickly and simply.
● Integration with Experience Manager Assets streamlines content planning, creation, collaborative review, distribution, and analysis, ultimately accelerating content velocity across an organisation.
● Real-time collaboration and seamless review and commenting capabilities add speed to the creation process. Easily access, edit, and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps.
● Animations like Fade In, Pop, Flicker, Bungee bring text, photos, videos, and assets to life in a new way. With Animate from Audio, powered by Adobe Character Animator, watch characters come to life with lips and gestures syncing to recorded dialogue.
