APPLE has introduced three new products - a new 15-inch MacBook Air, Mac Studio and Mac Pro.
The new 15-inch MacBook Air features a 15.3-inch Liquid Retina display, and powered by Apple's M2 processor, up to 18 hours of battery life, and a silent, a fanless design, all in the world's thinnest 15-inch laptop.
Besides that, it also offers an all-new six-speaker sound system that brings immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS Ventura.
"We're thrilled to introduce the first 15-inch MacBook Air. With its incredible performance and striking design, the new MacBook Air is the world's best 15-inch laptop. And it's only possible with Apple silicon," said John Ternus, Apple's senior vice president of Hardware Engineering.
"From its expansive Liquid Retina display and remarkably thin and fanless design, to extraordinary battery life and an immersive six-speaker sound system, the new MacBook Air has it all," he said.
The new MacBook Air measures only 11.5mm thin, making it the world's thinnest 15-inch laptop. It weighs just 1.51kg, so it's incredibly portable. Even with its expansive display, the new MacBook Air is solid and durable. And it is also nearly 40 percent thinner and 200g lighter than a comparable PC laptop.
The 15-inch MacBook Air with M2 is coming soon to apple.com/my/store and the Apple Store app.
The 15-inch MacBook Air with M2, available in midnight, starlight, silver, and space grey, starts at RM6,199 andRM5,729 for education.
More powerful Mac Studio
With M2 Max and the new M2 Ultra, Mac Studio is a performance powerhouse in a compact design, while the new Mac Pro combines the incredibly powerful M2 Ultra with PCIe expansion and completes the Mac transition to Apple silicon
The new Mac Studio is up to 6x faster than the most powerful Intel-based 27-inch iMac, and up to 3x faster than the previous-generation Mac Studio with M1 Ultra.
Meanwhile, the Mac Pro, now featuring M2 Ultra, combines the unprecedented performance of Apple's most powerful chip with the versatility of PCIe expansion.
It is up to 3x faster than the previous-generation Intel-based model.
Featuring up to 192GB of unified memory, Mac Studio with M2 Ultra and Mac Pro have far more memory than the most advanced workstation graphics cards, taking on demanding workloads other systems can't even process. The new Mac Pro completes the Mac transition to Apple silicon and, together with the rest of Apple's pro systems, gives users the most powerful and capable lineup of pro products Apple has ever offered.
"The new Mac Studio and Mac Pro with Apple silicon are the two most powerful Macs we've ever made," said Ternus.
"Mac Studio has been a breakthrough for pros everywhere, and it's at the heart of hundreds of thousands of home and pro studios across the world. Today, it gets even better with M2 Max and the new M2 Ultra, featuring even more performance and enhanced connectivity. And for those users who need the versatility of internal expansion, Mac Pro combines PCIe slots with our most powerful chip. The new Mac Studio and Mac Pro join our other pro systems to give our users the most powerful and capable lineup of pro products that Apple has ever offered," he said.
Performance powerhouse
Mac Studio empowers pros to build the studio of their dreams with its groundbreaking performance and extensive connectivity in a compact form that lives right on their desks. With M2 Max and M2 Ultra, the new Mac Studio provides a big boost in performance versus the previous generation and a massive leap for users coming from older Macs.
Mac Studio with M2 Max is up to 50 per cent faster than the previous-generation Mac Studio4 and 4x faster than the most powerful Intel-based 27-inch iMac. It features a 12-core CPU, up to a 38-core GPU, and up to 96GB of unified memory with 400GB/s of memory bandwidth.
The Mac Studio with M2 Ultra takes Mac performance to new heights. M2 Ultra delivers twice the performance and capabilities of M2 Max, and is Apple's largest and most capable system on a chip (SoC) ever. Mac Studio with M2 Ultra is up to 3x faster than the previous-generation Mac Studio with M1 Ultra,2 and up to 6x faster than the most powerful Intel-based 27-inch iMac.1 It features a 24-core CPU, up to a 76-core GPU, and up to 192GB of memory with 800GB/s of unified memory bandwidth for workstation-class performance.
Featuring a wide array of connectivity within easy reach for pros, the new Mac Studio now has higher-bandwidth HDMI, enabling up to 8K resolution and 240Hz frame rates.
With M2 Ultra, Mac Studio supports up to six Pro Display XDRs — driving over 100 million pixels — allowing for a vast amount of screen real estate for pro workflows.
Additionally, it now features advanced built-in wireless technologies. Wi-Fi 6E delivers download speeds that are up to twice as fast as the previous generation, while Bluetooth 5.3 allows users to connect to the latest Bluetooth accessories. On the back, Mac Studio includes four Thunderbolt 4 ports, a 10Gb Ethernet port, an enhanced HDMI port, and two USB-A ports. It also conveniently has two USB-C ports and an SD card slot on the front to easily import photos and video.
New Mac Pro
Mac Pro offers the groundbreaking performance of M2 Ultra, plus the versatility of PCIe expansion, taking the most demanding workflows to the next level. While the Intel-based Mac Pro started with an 8-core CPU and could be configured up from there, every Mac Pro has Apple's most powerful 24-core CPU, an up to 76-core GPU, and starts with twice the memory and SSD storage. The new Mac Pro can also be configured with up to a massive 192GB of memory with 800GB/s of unified memory bandwidth.
This is far more memory than the most advanced workstation graphics cards. Now every Mac Pro has the performance of not just one but seven Afterburner cards built in. It also features the same industry-leading media engine as Mac Studio with M2 Ultra. Both can play an unprecedented 22 streams of 8K ProRes video.
The new Mac Pro also brings PCIe expansion to Apple silicon for pros who want the performance of M2 Ultra and rely on internal expansion for their workflows. Mac Pro features seven PCle expansion slots, with six open expansion slots that support gen 4, which is 2x faster than before, so users can customise Mac Pro with essential cards.
From audio pros who need digital signal processing (DSP) cards, to video pros who need serial digital interface (SDI) I/O cards for connecting to professional cameras and monitors, to users who need additional networking and storage, Mac Pro lets professionals customise and expand their systems, pushing the limits of their most demanding workflows.
The wide array of connectivity in Mac Pro gets even better with eight built-in Thunderbolt 4 ports — six on the back and two on the top — which is twice as many as before. It supports up to six Pro Display XDRs, along with Wi-Fi 6E and Bluetooth 5.3, which come to the new Mac Pro for fast wireless connectivity. Additionally, Mac Pro includes three USB-A ports, two higher-bandwidth HDMI ports that support up to 8K resolution and up to 240Hz frame rates, two 10Gb Ethernet ports, and a headphone jack that enables the use of high-impedance headphones.
Pricing and availability
The new Mac Studio and Mac Pro is coming soon to apple.com/my/store and the Apple Store app, while the Mac Studio starts at RM9,499 and RM8,549 for education.
Apply Lazada Voucher on your Macbook Air purchases to save more .