StoreHub co-founder and chieftain Fong Wai Hong.
StoreHub co-founder and chieftain Fong Wai Hong.

KUALA LUMPUR: Omnichannel digital solutions provider, StoreHub has announced enhancements to their QR Order and Pay solutions for restaurants and retail stores with contactless ordering systems for F&B outlets.

First launched in 2021, the QR Order and Pay solution enabled diners to order and pay via their mobile phones and now, the company expanded its offering by catering to more restaurant operational flows with QR Order & Pay Later, and QR Order & Pay At Counter.

Commenting on the new features, StoreHub co-founder and chieftain Fong Wai Hong said that the release of the new operational flows aligns with the company's goal to constantly innovate end-to-end solutions for F&B merchants.

"By catering to a wider variety of operational flows, we are empowering restaurant partners with more control over their ability to tailor their customer experience in-store - a crucial factor that can help them differentiate themselves in the increasingly competitive F&B industry, now that people have largely resumed dining in," added Fong.

According to StarHub, merchants who are already utilising Storehub's QR Order & Pay can activate the new features via StoreHub's BackOffice platform.

The QR Order & Pay Later feature will allow customers to view a restaurant's menu, and order their meal by scanning a QR code with their mobile phone or the Beep app.

Patrons can also add on dishes any time in between, and only have to make payment after finishing their meal – simply have to scan the QR code, select the items and confirm order. From there, they will receive an order summary where they can review the order and cost, add on more orders or pay at any time during the meal.

On the other hand, QR Order & Pay at Counter functions similarly but allows diners with the option to pay over the counter with cash.

Apart from streamlining operations, Fong said, the company believes that the flexibility of this solution enhances the overall dining experience, which in turn "translates to business growth for restaurant partners," added Fong.

As a digital ordering system with zero-per cent transaction fees, the QR Order allows merchants to operate with fewer waitstaff by digitising the order and pay process whilst reducing queues at counters, and improving order accuracies as the service industry faces a nationwide staffing shortage.

Storehub QR Order & Pay also accepts all major payment methods including e-wallets, online transfers, credit and debit cards, and now with Pay at Counter - cash.

Merchants can also utilise this solution to improve customer retention by reaching out to their customers with promotions, cashback, and more.