KUALA LUMPUR: Norwegian-British music producer and DJ, Alan Walker has released a new single 'Don't You Hold Me Down', his fifth single released in 2021.
The latest single by DJ Walkzz is not only dedicated to his fans but also dedicated to the most phenomenal battle royale mobile game in the world, PUBG mobile.
"Since the last collaboration in 2019, many of our loyal fans and digital creators have been looking forward to the continuation of PUBG mobile collaboration with favourite DJ Alan Walker. We present the latest collaboration to answer those hopes and expectations. With the success of the previous collaboration, we believe Don't Hold Me Down will also be the perfect song to accompany and inspire PUBG MOBILE players," said PUBG mobile's marketing manager for South East Asia, Jenny Zhuang.
The song Don't You Hold Me Down can be enjoyed by Walkers and PUBG mobile fans in the in-game lobby room as well as on various music streaming applications.
The PUBG mobile x Alan Walker collaboration, once again proves that mobile games are able to transcend boundaries by collaborating with various genres such as: fashion, automotive, film, music and many other elements. This song also marks the third time PUBG mobile has collaborated with Walker--Don't You Hold Me Down; Live Fast where Walker collaborated with American rapper ASAP Rocky where the track was launched to coincide with the PMCO Global Final 2019 in Kuala Lumpur and marked the official presence of PUBG mobile on the Tiktok platform; and On My Way, which was released on Mar 21, 2019, in collaboration with musicians Sabrina Carpenter and Farruko. The song was used as the background music for the PUBG mobile game and the music video has been watched by nearly three million people, in just 22 hours.
In this latest single, Walker collaborates with British singer and songwriter, Georgia Ku, creating EDM genre music with catchy lyrics and uplifting beats. The music video of Don't You Hold Me Down features Alan Walker's signature style with his smoke bomb combined with PUBG mobile battle scenes, featuring non-stop action filled with adrenaline through explosions and speeding race scenes that describe the mobile game.
