KUALA LUMPUR: Lazada broke new ground in e-commerce retail during this year's Lazada 9.9 Big Brands Sale, smashing its 2019 9.9 sales record.
Its inaugural LazLive livestream programme, Chief Discount Officer Show, featuring Ain Edruce, Lazada's newly appointed chief discount officer (CDO) also established a sales record by selling over 4,000 Xiaomi Redmi Note 8 in less than 8 minutes.
The Chief Discount Officer Show recorded an astounding 580,000 views and registered more than 72,000 engagements in just three and a half hours, or a staggering 400 engagements per minute. The show on Sept 8 ended with over 97,000 product clicks, with more than 100,000 masks were sold in under 8 minutes, and all products from participating brands on the show were sold out.
"The success of the Chief Discount Officer Show is truly remarkable for Lazada as well as the industry. It goes to show that Malaysians are embracing livestream commerce and livestream is becoming the mainstream. As a fixture in our Shoppertainment innovations, LazLive has become an invaluable tool for our brands and sellers, not only to engage with consumers, but also turning into a powerful avenue to drive sales during campaigns," said Lazada Malaysia's CEO, Leo Chow.
The 9.9 Big Brands Sale kickstarted with over 99 Lazada exclusive brand deals, and the unveiling of LazMall's new interactive features and interface to enhance its offerings for consumers with a premium shopping experience.
