KUALA LUMPUR: Ducati concluded 2021 with an increased in global sales figures that reach historic heights for the company.
It delivered 59,447 motorcycles to customers all over the world and achieving an increase in sales of 24 per cent over 2020 (48,042) and 12 per cent over the record making year of 2019 (53,183).
"2021 was a magical year for Ducati. We delivered over 59,000 motorcycles which is a number never achieved before in 95 years of the company's history.
"We also won the title of MotoGP Constructors' World Champion for the second consecutive year, and we started the electric era of our company with the V21L prototype - which foresees the bike that will race in the MotoE championship from 2023.
"The pandemic has also made activities more complex, forcing us to conduct a continuous internal reorganization. Supply chains created delivery delays for which I want to apologize to all Ducatisti, thanking them for their patience.
"Despite all these difficulties, the desire to excel of our employees here in Borgo Panigale and in our subsidiaries around the world helped us to achieve these record results. We are investing in an extremely ambitious growth path that will lead the company to improve even further, by entering new market segments," said Ducati chief executive officer Claudio Domenicali.
Ducati's growth in 2021 came in all the main countries. The US regained the place of leading market for Ducati with 9,007 units which is an increase of 32 pct from 2020. This is followed by Italy with 8,707 bikes and by Germany with 6,107 units - an increase in 23 pct and 11 pct from 2020 respectively.
China's market also grew by 21 pct with 4,901 motorcycles, as well as France at 12 pct with 4,352 and the UK at 30 pct with 2,941 units.
"Ducati notches up a historic result and once again underlines its solidity despite the difficulties encountered across all sectors due to the supplies crisis with 59,447 motorcycles delivered to customers.
"Sales grew double-digit in all major countries, from the US to Australia, where the new subsidiary achieved an increase of 50 pct," said Ducati global sales and after sales vice president Francesco Milicia.
"These results are also the outcome of extraordinary work aimed at the continuous improvement of the global sales network both in quantitative (with 84 new dealerships) and qualitative terms (focusing on the digitization of processes and omnichannel to guarantee our Ducatisti an unforgettable experience) which fully reflects the company's values," he added.
Multistrada V4 was the biggest-selling and most-loved bike for fans in 2021 with 9,957 motorcycles delivered to customers. The Ducati Scrambler 800 family followed with 9,059 units and the Monster with 8,734 motorcycles sold.
The company will be expanding its range in 2022 with the introduction of nine new models - presented to the public during the Ducati World Première web series.
The main highlight was the DesertX designed to tackle demanding off-roads with 21-inch front and 18-inch rear wheels, long suspension travel and emphasis on ground clearance.
"With the DesertX we will have from this year on an extremely attractive proposal for adventure fans, and other ambitious projects are currently in development. The core values of the brand – Style, Sophistication, Performance and Trust – are more current than ever," said Domenicali.
"Future growth will take place in compliance with these values, offering our enthusiastic customers products that are increasingly representative with a unique mix of beauty, technology and distinctiveness, such as the best of Made in Italy."
"Now we are starting 2022 with an even more complete range, which is already receiving high praise as demonstrated by the best order portfolio ever at the beginning of the year," said Milicia.
