Its rim strip compound has been re-engineered to deliver better anti-ageing properties that enhance tyre bead flexibility, strength, and tear resistance.
Its rim strip compound has been re-engineered to deliver better anti-ageing properties that enhance tyre bead flexibility, strength, and tear resistance.

KUALA LUMPUR: Made for trucks and buses, Continental Tyres' Conti SupRim Technology is said to provide three times the bead durability and is four times easier to mount compared to tyres with a conventional compound.

Specifically developed by Continental Tyres for customers in the Asia Pacific markets including Malaysia, its rim strip compound has been re-engineered to deliver better anti-ageing properties that enhance tyre bead flexibility, strength, and tear resistance.

"Conti SupRim Technology is truly a technological breakthrough for Continental. This leading-edge technology will not only enhance our competitive presence in the industry among fleet operators and owners, but also successfully demonstrates superiority in innovation and capability from within.

"We want to fulfil an untapped demand within the Malaysian market as well as provide our existing customers with a sustainable solution. We bring safe, durable, and robust tyres to Malaysian fleets with the incorporation of Conti SupRim Technology," said Continental Tyre Malaysia managing director Andrea Somorova.

"Our customers have shown great confidence in this technology to enrich their long-term product experience."

Bead durability in conventional tyres tend to deteriorate up to 75 per cent by the end of its first life. The Conti SupRim Technology is said to ensure that the bead retains its initial durability throughout its first life and only results in a marginal decline of up to 18 pct by the end of its first retread.

This is said to ensure superior retreadability as well as ease of mounting throughout the lifecycle of tyres while delivering lower cost of ownership to customers.

Conti SupRim Technology is currently incorporated into all radial tyres manufactured at Continental Tyres' plant in India.