KUALA LUMPUR: Energizer Malaysia (Energizer) officially expands its brand portfolio in Malaysia with the local launch of Armor All auto care products.
The introduction of Armor All locally is timely according to Energizer as the company notes a change in consumer behaviour as everyone turned to do-it-yourself (DIY) activities when they could not access their usual services as the pandemic impacted business operations.
As cars are left to sit idle at home following the implementation of work from home practices as well as travel restrictions, many Malaysian car owners have opted to wash their own vehicles as they have not been able to get their cars professionally cleaned for a glossy shiny result.
To this end, Armor All is here to offer the tools to get cars looking like they were professionally cleaned and spiffed up, from the convenience and comfort of home.
"At Energizer, we understand our customers' needs, including the changing needs of car owners during this pandemic, thus turning this change into an opportunity to enter the auto care segment in Malaysia. The quality of all Armor All formulations enables us to offer effective car care products that make cars look the best they can - at a value for money price.
"With products like the all-in-one and 1-step application range, it is easy to achieve professional results at home - as promised by the tagline 'Looking good made easy'. We are confident that we are offering an impactful difference to car owners looking for a product range that is easy to use yet works wonderfully. We will also be introducing more Armor All innovations to Malaysian car owners as we expand the product range into Malaysia in the next 6 to 9 months, leading into 2022," said Energizer Holdings Inc. Malaysia and Singapore business director Diane Lee.
Energizer said the addition of the globally renowned auto care brand today will bolster its portfolio of consumer brands within the country as it continuously grow its presence as a leading company over the years.
Energizer Holdings (Energizer Malaysia's holding company) with a USD$2.8 billion turnover globally first acquired the Armor All brand in 2018.
Energizer Holdings Malaysia, Singapore and Indonesia's marketing head Aaron Abner Ang said, "We are confident that Armor All will be a game changer in the consumer auto care product space in Malaysia. As a global consumer products company with a wide range of leading brands, Energizer's mission is to lead the charge to deliver value to our customers and consumers better than anyone else.
"To elevate visibility for Armor All, we've entered the exciting world of Grand Prix racing, with Jenson Button signing on as Armor All's first ever global brand ambassador. Meanwhile, we are honoured to work with car experts like YS Khong, GC Mah, Alex Yoong and Tengku Djan to create awareness on Armor All in Malaysia, besides partnering with car wash businesses to showcase our products," he added.
Product highlight includes the Armor All Protectant series which focuses on the interior surfaces of the car.
Cars are exposed to dirt, grime and damaging elements like UV rays and oxidation on a daily basis. The protectants aim to ensure that a car's dashboard is safe from cracking, discoloration and premature ageing.
The Waterless Wash & Wax Spray gives cars a showroom ready look at all times with easy application via a quick spray and a gentle wipe. The regular Wash & Wax products are also available for those who prefer to handle things the traditional way.
Armor All's triple action formula Wheel & Tire Cleaner dissolve grease, road grime and brake dust to reveal the hidden glory of tires and rims, as they are constantly under assault from the elements during the heat of driving and on-the-road conditions. The Tire Foam spray is used to leave car tires clean, shiny and protected within minutes.
The Armor All Glass Cleaner is specially formulated to ensure that a car's windscreen and windows provide optimum clarity. It will also keep cars protected as the cleaner can tackle the toughest dirt without the need for ammonia unlike regular household glass cleaners that usually contain ammonia which damages automotive surfaces.
Armor All's Leather Flow Wipes and Leather Care gel (without beeswax) ensures that the car's leather seat is cleaned to its original finish. Added beeswax will give the leather extra protection and a matte finish.
Local Armor All products are made in the UK and Spain, and have a shelf-life of at least 5 years from the manufactured date. Products are available for purchase at all Tesco / Lotus's stores (available in over 40 chain hyper/supermarkets) and other selected supermarket chains. More of the auto care's product range other than the ones listed will enter Malaysia over time.
Visit www.armorall.my (mobile web app) or get in touch via Facebook at www.facebook.com/ArmorAllMY/ for more information.
