KUALA LUMPUR: Consumers must empower themselves with accurate and comprehensive information before forming opinions about everyday products like palm oil, said a non-profit consumer advocacy group.
The Consumer Choice Center (CCC) representative Tarmizi Anuwar said consumers and industries alike must also be diligent in 'cutting through the noise' to reveal the true value of products.
"In this era of quick judgments, both sectors have a responsibility to maintain credibility to avoid false allegations from preceding factual information," he said in a statement.
Tarmizi was commenting on a recent article in Berita Harian by Dr Roger Clemens, highlighting the misunderstandings and misinformation surrounding palm oil.
"Palm oil is a staple in drug development, vital for medical advances, and a case study in the growing need for sustainable practices.
"However, the story around palm oil today is rife with misinformation and false allegations.
"A deeper scrutiny is not just essential, it is a responsibility we all share," he said.
CCC advocates for a proactive, informed approach to consumer choices, particularly concerning contentious products like everyday items and daily consumables.
While palm oil significantly contributes to the economy, especially in Southeast Asia, it often comes under criticism for its environmental impact.
Global Forest Watch recently reported a sharp reduction in forest loss in Malaysia, with some 83 per cent of palm oil refining capacity now operating under a No Deforestation, Peat and Exploitation (NDPE) commitment.
Tarmizi said such criticisms also frequently neglect palm oil's nutritional and pharmaceutical advantages.
For instance, recent attention has focused on palmitic acid, a component of palm oil that is also a core ingredient in the formulation of painkillers like ibuprofen and acetaminophen.
Further, established health organisations, including the World Health Organization, state that palm oil, when consumed in moderation poses no significant health risks.
"The challenges facing the palm oil industry intersect with our lifestyle, our ethics, and our health.
"Let us not forget that palmitic acid is prevalent in various oils and serves as an essential energy source, especially during early life.
"Understanding its broader context is crucial for a balanced perspective," Tarmizi said.
CCC is committed to helping both consumers and industries navigate the complexities surrounding palm oil and similar products.
"Our aim is to promote transparent dialogues and advocate for consumer trust and market integrity," Tarmizi said.
CCC offers consumer rights advocacy support and expertise to industries, regulators, and brands.
CCC also encourages both consumers and industries to publish accurate and comprehensive information responsibly, therefore enabling choices based on a well-rounded understanding rather than popular sentiment.
