KUALA LUMPUR: Amazfit, a global smart wearables brand owned by US-based Zepp Health, has announced a partnership with Kelvin Kiptum, the men's marathon world record holder and only athlete to complete a marathon in less than two hours and one minute.
As an ambassador for Amazfit, Kiptum will use the Amazfit Cheetah Pro to manage his training and race performance, ahead of marathon races in Rotterdam and Paris.
"We are thrilled about the collaboration between Amazfit and Kelvin Kiptum," Zepp vice president of industrial design, brand and consumer marketing Pengtao Yu said in a statement.
"As a health technology company, we are proud to support Kelvin's quest to break records and inspire individuals worldwide to pursue their own health and fitness goals. This partnership is a testament to our commitment to empowering people to lead healthier lives through intelligent healthcare fitness solutions," Yu added.
Kiptum's recent marathon achievement in Chicago, clocking in at a remarkable 2:00:35, sets the stage for an extraordinary collaboration.
Having also conquered marathons in Valencia in 2022 and London in 2023, the 24-year-old runner aims to shatter the two-hour mark in Rotterdam in April 2024, and clinch gold at the 2024 Olympics in Paris.
To aid his preparation, Kelvin will wear the Amazfit Cheetah Pro.
The specialist running watch features the MaxTrack dual-band circularly-polarized GPS antenna, which has been tested to reach 99.5% the accuracy of a professional GPS locator, along with the brand's innovative Zepp Coach - an AI solution that generates tailored plans and guidance for athletes looking to prepare for marathons in their optimal condition.
This cutting-edge technology will support Kiptum as he hones the finer details of his training.
"Teaming up with Amazfit for this groundbreaking journey is truly exciting. The Amazfit Cheetah Pro has become an integral part of my training regimen," Kiptim said.
"As I aim to break the two-hour mark in Rotterdam and pursue gold at the Paris Olympics, I am confident that Amazfit will be my ultimate ally in pushing the limits of human potential. Together, we are set to redefine what's possible."
The symbiosis between Amazfit and Kiptum is emblematic of a shared commitment to breaking limits.
Just as the brand's smartwatch and smart ring are crafted for athletes seeking to push their boundaries with the support of cutting-edge technology, Kiptum continuously exemplifies the limitless potential of human ability.
