KUALA LUMPUR: Establishing direct flights between Penang and Adelaide could yield significant tourism benefits, according to Adelaide Mayor Dr Jane Lomax-Smith.
The proposal, initiated by former state exco Yeoh Soon Hin, aims to bolster Penang's standing as a sought-after tourist destination.
Lomax-Smith supported the proposal, emphasising that the potential for direct flights will open a plethora of opportunities for both cities.
"Direct flights would be a game-changer for both Adelaide and Penang. It's not just about convenience. It's about unlocking the full tourism potential between our cities. Penang, with its rich heritage, vibrant arts scene, and technological advancements, offers a unique and accessible experience for travellers.
"If the proposal is successful, it would be the first time Penang would enjoy a direct link to a city in Australia, which has seen a sizeable number of Malaysians settling there in the past two decades," she said in a recent virtual briefing with Penang Island Mayor Datuk Anthony Rajendran to mark the 50th George Town-Adelaide sister sity celebration.
Commenting further, Lomax-Smith said tourists prefer to minimise layover times, with direct flights enhancing the appeal of both cities as destinations, ultimately elevating the overall travel experience.
She stressed the importance of crafting a seamless journey, enabling visitors to fully immerse themselves in the cultural and culinary delights of both Adelaide and Penang.
On economic impact, Rajendran said direct flights will not only boost tourism but also facilitate business exchanges, as it accelerates the pace of collaboration in sectors like digital economy, startups, and medical tourism.
"It is a catalyst for economic growth, creating a symbiotic relationship that benefits both cities," he noted.
He also added that Penang is a gem waiting to be discovered and direct flights provide an excellent opportunity to market the city effectively.
It is about showcasing not just the tourist attractions but the essence of Penang's vibrant culture, rich history, and warm hospitality.
Rajendran also expressed enthusiasm about potential collaborations in tourism, particularly in medical tourism and heritage conservation.
Penang is a sought-after destination for medical tourism, complemented by its heritage areas and collaborating with Adelaide could further enhance the tourism experience for visitors.
Rajendran also spoke about Penang's sustainability initiatives, highlighting Penang's achievements in sustainable development and climate resilience.
"We won the Global Awards for Sustainable Development in Cities, recognising our commitment to sustainable practices. Collaborating with Adelaide in areas like medical tourism and heritage conservation aligns with our efforts to create a holistic and enriching tourism experience," he noted.
Lomax-Smith acknowledged the need for Adelaide to improve climate resilience and expressed interest in learning from Penang's initiatives.
"Collaboration on a global scale is crucial to addressing climate change and enhancing the tourism experience.
"Penang's focus on sustainable development aligns with Adelaide's aspirations. Learning from each other's initiatives can pave the way for a more sustainable and resilient tourism sector," she affirmed.
Lomax-Smith also emphasised the need for a proper waste management and recycling system, which is important for both cities' commitment to sustainable practices.
She added that Adelaide and Penang are actively exploring ways to reduce waste, offering a glimpse into the eco-friendly and innovative side of our cities.
"This not only adds value to the tourism experience but also aligns with the global call for sustainable tourism practices," she said.
Penang's capital, George Town, was founded in 1786 by Captain Francis Light. His son, Colonel William Light, went on to establish Adelaide 50 years later.
The familial connection between these two cities paved the way for a natural development of a Sister City relationship.
