The new investment feature is available on the MAE app and Maybank2u Web, eliminating the need to visit a branch. - File pic credit (Maybank)
The new investment feature is available on the MAE app and Maybank2u Web, eliminating the need to visit a branch. - File pic credit (Maybank)

MAYBANK recently announced the launch of Maybank Goal-Based Investment, a new beginner-friendly digital retail investment tool.

The tool is designed to help customers start their financial wealth journey conveniently without the need to visit a branch.

Maybank Goal-Based Investment allows customers to choose from a range of investment funds managed by professional fund managers to suit their financial objectives.

With a minimum investment amount of RM200, customers can begin investing in funds with low sales charges and no lock-in period.

Maybank community financial services group chief executive officer Syed Ahmad Taufik Albar highlighted the tool's user-friendly approach, stating, "Maybank understands that those who are just starting to invest can get overwhelmed and may not know where to start. 

"Maybank Goal-Based Investment helps to remove these barriers by making investing accessible and affordable for everyone."

The registration process for Maybank Goal-Based Investment is simple and convenient, available entirely online through the MAE app or Maybank2u Web. 

New customers can register for a Maybank savings or current account in under 10 minutes, while existing customers can start immediately.

Users can select their personal financial goals, such as retirement planning, children's education or wealth accumulation. The tool will guide them on creating portfolios of unit trust funds based on their risk appetite and financial goals.

Some of the key features of Maybank Goal-Based Investment include:

- Easy and convenient registration process

- Low initial investment starting from RM200

- Flexible contributions with no monthly commitment or redemption penalties

- Personalised unit trust portfolios

- Options for conventional and Shariah-compliant funds

- Competitive fees with a maximum sales charge of 1.5 per cent

- Zero per cent sales charge on initial investments until June 25

Maybank Goal-Based Investment aims to address challenges highlighted in the S&P Global Finlit Survey 2022 and the 2019-2023 Surveys by the Securities Commission Malaysia, which indicated that Malaysians may lack financial knowledge or struggle with long-term financial planning.

As part of Maybank's commitment to customer-centricity through digitalisation, Maybank Goal-Based Investment is also available to Maybank Singapore customers through the Maybank2u SG (Lite) app and Maybank2u Web.

Customers can visit the Maybank website for more information.