KUALA LUMPUR: Thirty thousand hearty cheers for Merdeka rang across 763 Tealive stores throughout Malaysia today.
This included three loud ones from Datuk Rosol Wahid, deputy minister of Domestic Trade and Consumer Affairs, at Pavilion Kuala Lumpur.
Tealive, a Malaysian brand born in 2017 by Loob Holding Sdn Bhd, today offered free coffee to anyone who proclaimed "Kopi Merdeka" three times at its stores.
It gave away 10,000 cups of Tealive Signature Coffee to the first 10,000 customers today.
Under this campaign which coincided with its expanded "Coffee by Tealive" menu, the brand is adding 30,000 cheers for Merdeka two weeks before Aug 31.
Rosol turned up at the the Tealive+ Concept Store this morning to join in the campaign.
He proclaimed "Merdeka" and was promptly served his Tealive coffee.
"Love for the country can be expressed in many forms. Although this Kopi Merdeka program looks simple, I hope it can boost the love for the country and the pride of being a Malaysia especially among youngsters," said Rosol.
Loob Holding founder and chief executive officer Bryan Loo expressed gratitude to the deputy minister for his support.
"We thought of building up patriotic fervour among Malaysians in the run-up to Merdeka Day on Aug 31. So we had this idea of giving away free coffee to mark our expanded coffee menu," said Loo, adding that after the free coffee had been redeemed, Tealive was offering a 31 per cent rebate for Signature Coffee right up till Aug 31.
"Once again, we are truly thankful to our loyal Tealive fans for their continuous support which had motivated us to grow in Malaysia and overseas. Thanks to them, we will be opening our 800th store next month and enhancing our lead as the top regional lifestyle tea brand," he said.
