KUALA LUMPUR: 11street is collaborating with Soul Electronics to introduce artificial intelligence (AI) wireless earphones, equipped with BiomechEngine and real-time voice coaching.
With GAIT analysis technology, the Run Free Pro Bio paired with the SOUL Fit App provides detailed analysis on running form and injury risk to enhance the user’s running performance.
With an ergonomic design and interchangeable ear locks that give a perfect seal in at all times, wireless earphones also feature safety LED and reflective cables for extra protection during night runs.
11street chief marketing officer Jenny Tay said through the partnership, customers can pre-order Run Free Pro Bio exclusively at 11street at RM699 from December 4 to December 12, 2018.
She said individuals who buy Run Free Pro Bio earphones will also receive a RM200 credit coupon after making purchase confirmation.
“We’re delighted to be seeing more Malaysians investing in their health, based on our recent 11.11 sales, which catapulted the ‘Health & Beauty’ product category to the top three categories that shoppers purchased from. As such, this partnership with SOUL Electronics is both a timely and strategic move on our part to meet our customers’ needs by expanding our product listings within this category,” she said at the introduction of Run Free Pro Bio here yesterday.
“The new Run Free Pro Bio is the first AI earphones we developed through our partnership with Beflex to provide a personalized wearable coaching solution,” added Terry Ho, regional business manager of SOUL Electronics Limited.
Available in Power Grey and Passion Red with multiple ear tip sizes, the earphones are compatible for any user in any running environment.
Starting from 4 to 12 December, SOUL Electronics will be giving 20 per cent off storewide discount on its official store on 11street, not applicable to Run Free Pro Bio. Those who have purchased the earphones will receive RM200 credit coupon upon purchase confirmation.
11street is also offering customers incredible deals and promotions for the upcoming 12.12 sales. From 5 to 10 December, customers will have access to 12.12 Special Brand Coupon Downloads on the Top 12 products from the Top 12 brands across various categories as well as Brand Sales up to 90 per cent off.